By: Adison Poole  

After almost five years of stickers on cups, Starbucks is attempting to reconnect with their customers through a newly implemented policy.  

 The CEO of Starbucks, Mr. Brian Niccol, came up with a plan known as “Back to Starbucks” to bring life back to the brand and live up to the expectations they were once known for. This policy created a rule where employees were told to leave a message on each cup throughout the day.  

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A Starbucks cup after the new policy.

Photo by: Adison Poole

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“I was excited about the policy,” senior Rachel Kuhn said. “I went several times to try and get a cool message.”  

The messages on the cups were to consist of cheery messages that would hopefully brighten the customers’ day or empower them.  

Many students from GS tried to receive a fun cup and visited Starbucks regularly in hopes of getting one with designs. However, many left disappointed after receiving a plain cup.  

“They’re supposed to write nice stuff like ‘have a great day,’ but I haven’t gotten anything on my cup,” Kuhn explained. 

All employees were encouraged to participate and act right away to get cups out to customers.  

“I went almost three days last week and didn’t get anything on mine,” Kuhn said. 

The policy was heavily advertised on sites such as Tik Tok with users’ pages being flooded with videos of silly messages or song lyrics on cups.  

“I’ve seen it everywhere on Tik Tok,” sophomore Hayden Caughey said. “It’s so annoying to keep going and not get anything.” 

Out of students who said they went, there were only a small handful actually received a message.

One of those students, senior Sloane Potter, spoke of her experience and how excited she was to finally get one.  

“It was nice to get such a sweet message on mine,” Potter said. “I made sure to take a picture of it to show off.”  

The policy is still fairly new, and several students have said they just hope to get something eventually and they’ll be happy when they finally do.  

“I go to Starbucks pretty regularly anyways,” Kuhn laughed. “I’m bound to get one at some point.”